Who is your Customer? How to compile and use market research.
It sounds complicated and technical, but the cornerstone of a successful marketing and promotional program is market research. This workshop is designed to teach you simple, inexpensive techniqes for gathering customer information. You will learn to define your information needs, craft survey questions, develop collection methodologies appropriate to your event and compile data. And you will understand how to use this information to make smart marketing decisions that increase business and cut costs. |
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Client TestimonialThe Profile Assessment has enabled our company to benchmark the performance
standards in our sales executives so that we can strive to hire the best most productive candidates in the shortest amount of time. It
saves us about $45,000 each time we can avoid hiring the wrong person. In addition, the Internet application with onscreen administration, instant analysis and report generation makes administration very easy
and efficient.
Howard Falkow |
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