Media Relations Made Easy
You don't need a huge advertsing budget to get into the pages of magazines and newspapers. All you need is a creative and well-planned pubicity strategy. This workshop will help you understand the media needs and utilize this knowledge to tell your story. You will learn how to compile a media list, develop a strong media kit, conduct media blitzes, develop non-traditional story ideas, pitch the right story and build rapport with journalists. We will also discuss how media sources differ and how to pick the best media source for your story. |
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Client TestimonialIt was an eye opener when I realized they [my co-workers] couldn’t see it [issues] from my point of view because they simply are not wired to see things the way I do.
Tricia Herrera
Frantzen, Kaderli and Klier Insurance |
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